Internal and External Communications for Sustainable Development
How your company communicates to internal and external stakeholders about sustainable development will affect your operations and bottom line and may influence your long-term profitability.
Target Audience: Sustainable Development Directors, EHS Directors, Quality Directors, Communications Directors, Marketing Directors, Logistics Directors.
Duration: 1 day
Location: Meeting room or offsite
Facilitator: 1
Objectives:
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CIA methodology
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How to differentiate internal stakeholders
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How to differentiate external stakeholders
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How to wordsmith messages for the target audience
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How to cascade communications without loss of impact
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How to evaluate the efficacy of your communication